This is how a dress of many colors blew up on the Internet Los Angeles Times Black Vintage Dresses Homecoming Dress Short Prom Dress Party Dress cg26046 Women's Designer Black Dresses With Pearls REVOLVE Shiny Sequins One Shoulder Black Prom Dresses, Short Black Homecoming Bridelily The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example